Brief Company History
David H. Sandler, founder of the Sandler Sales Institute, began sales training and development of the Sandler Selling System® methodology in the late 1960s and early 1970s. He created a proven sales training program for small- and mid-sized companies and Fortune 500 corporations.
Sandler Training, as we are known today, has grown from its original foundation to be the leader in sales training and management training. We have more than 35 years experience, and more than 220 training centers in major cities throughout the country and around the world, and provide instruction in a dozen languages. We’re the only training organization that offers consistent, ongoing reinforcement training throughout the world.
We champion honest, no-nonsense consultative sales and management techniques that get results while preserving the individual team member’s self-respect. Our philosophy embodies a comprehensive approach to selling, the mastery of revolutionary technique and an entirely new attitude toward the sales and management processes.
Sandler not only provides the initial and advanced selling strategies and tactics needed to excel, but our training enables people to develop the attitudes and implement the behavior necessary to reach the highest levels of success.
Executive Team
Sandler Training is headed by David Mattson (CEO), Bruce Seidman (President), Margaret Stevens Jacks (Vice President-International Development), Steve Howell (Vice President-Operations), Ron Taylor (Vice President-Franchise Development), Tony Gostomski (Vice President-Finance), Bob Gregoire (Executive Vice President-Global Accounts), Rachel Miller (Director–Marketing), Shannon Haaf (General Counsel) and Jesse Jordan (Director–Information Technology).
"It seemed like our industry had changed...prices had risen dramatically, sales were tougher, and I was having a lower closing rate. I felt like I needed to improve what I was doing. Now every week Sandler is keeping me focused...it gets down to the real issues involved in sales. Other sales training I've been in dealt more with trying to put the best spin, the best polish on your proposal - features and benefits - that kind of thing. And the truth of the matter is that people really aren't that interested in what we as salespeople have to say. Sandler is a reality check. It gets us away from being sales-oriented to just providing what the customer wants."
Randy Watkins, Owner Watkins Mechanical Services